Experienced content designer, copywriter and editor based in the UK.
Specialist in crafting UX content and thought leadership.
What I bring to work.
Over 20 years’ experience making complex topics simple and engaging — in UK and US English.
What I deliver.
Content design and UX writing for familiar brands; thought leadership and marketing assets for global corporations.
Thought leadership: Accenture Life Trends 2025
Campaign activation: Teaser video script
Research report: Reinvention in the age of generative AI
What people say.
“Helen is quite simply the best copywriter I have worked with ever. What was Fjord Trends and is now Accenture Life Trends rose to fame in the last decade written by her. She is a model of a great writer to work with — patient, creative, fast, detailed. But beyond this she understands and delivers unique and consistent tone of voice. She is the reason why GenAI can't do this.”
Mark Curtis, Head of Innovation & Thought Leadership, Accenture Song
“Helen is the UX/content/writer you are looking for. I think she’s both a brilliant talent and incredibly rewarding to work with. Honestly, one of the smartest, most diligent and thoughtful people I’ve worked with. And great fun to work with to boot.”
John Oswald, Managing Director, Accenture
“Helen is a highly experienced copywriter and a wonderful colleague. When it came to finding someone to update and re-write the National Opera Studio's vision, mission and values (no small task!), Helen was the first person I thought of. She did an excellent job for us. She was patient, listened to our needs and delivered work that has now helped shaped key messaging in all of our communications including our website, organisational brochure and future organisational strategy.”
Peter Di Toro, Head of Marketing & Digital, National Opera Studio
What I do.
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Make it simple.
People are busy. They don’t have time for jargon and sentences with no end. Whatever you want to say, I can make it simple.
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Find your voice.
Tone is key to engaging an audience. I’m experienced at setting tone of voice and meticulous in enforcing style guides.
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Tell a story.
Winning people over means tapping into a feeling. I shape narratives that provoke responses through empathy with the reader.
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Be fun.
While creating thoughtful, concise copy and delivering it on time, I’m “great fun to work with,” “a delight” and “simply a joy!”
Industries I write for and about include: